Choices, choices. At Polaris you can build your dream ATV in stunning, rotating 3D. And so can your boyfriend. And you can both do it on your smartphone.
Polaris had a visionary UX leader pushing the boundaries of experience delivery online and mobile. Using new 3D capabilities, an exciting new product configurator was underway. It involved a high level of complexity—there are thousands of ways to configure your dream ATV at Polaris.
I came in to help keep the in-house UX team activated day-to-day, led collaboration exercises, and white boarded with team members whenever we got stuck. I focused on centralizing the team’s understanding of the work to help everyone "cut once" on a tight timeline. We made a lot happen quickly, and everyone was energized by doing something for Polaris that only one elite car company had taken to market.