Help future customers have a secure and seamless experience across all channels from brick-and-mortar to ATM to mobile. Secondary objective; reduce call center traffic.
With a team at Sapient we helped US Bank develop a cohesive omnichannel strategy. We ran end-user co-creation sessions, did analysis on data provided by the client, and developed UX prototypes of new theories. This was all done with a heavy consideration on SEO and utilizing organic ways to help customers find them and their various touch-points.