Jared Lukes

Agentic AI POC → production. Fractional CTO.
Director / C-suite for the right brief.

25+ years of R&D / transformation leadership across 20+ corporations. 10+ startups founded. Three exits. Currently CAIO at Appraisal Dream and Fractional CTO at U.S. Asset Appraisals.

Clients

01

What I'm here for

Three lanes. Pick whichever describes the problem on your desk.

Lane A

POC → production · advisory · early R&D

  • AI / agents
  • CV / OCR
  • Devices & apps
  • Weird R&D
  • Advisory

Recently shipped

AssetTrax / Dataref — VP of AI. Brought prototype computer-vision and industrial-RAG systems into production — scalable, observable, ready for an enterprise to run. That's the deliverable here. Advisory available alongside.

Heads of AI / product / data · founders with a stuck POC · execs deciding whether to fund the bet.

Three reasons buyers land here. One: a POC stuck between demo and production — the prototype's brittle, engineering can't get past it, the board's asking when revenue arrives. Two: an AI bet you need a builder to validate before you commit the budget. Three: a "what if" sitting in a strategy deck that deserves a working prototype to prove or kill. I take any of those from where they are to a real, defensible system in production — or tell you straight if it shouldn't ship.

Most of this is agentic AI right now, but the lane is broader: devices, apps, edtech, marketing-as-public-art, anything early-web in spirit. Cut my teeth in advertising and marketing during the early web; I've been showing up to brand-new categories ever since.

  • Industrial-grade RAG systems — Neo4j knowledge graph + pgvector / Pinecone, hybrid retrieval, semantic re-ranking
  • Multi-agent orchestrators on GCP Cloud Run + Pub/Sub (or AWS Lambda + EventBridge / SQS)
  • Automated research & lead-intel platforms in N8N — 49 workflows, self-evolving query engine, in production today
  • Scalable computer-vision pipelines with regression test harnessesYOLO, OpenCV, custom CNNs, edge deployment
  • Document ingestion & classification at scale — Gemini, Claude, OpenAI; OCR + EXIF + WebP pipelines
  • Cost-engineered LLM caching layers — 60%+ reduction observed in production
  • USPAP-compliant valuation pipelines with hash-chained, court-ready evidence trails
  • OpenTelemetry distributed tracing · circuit breakers · dead-letter queues · Terraform IaC
  • Non-AI R&D — devices, apps, UX prototypes, ed-tech reinvention, marketing-as-public-art disruption work, anything early-web in spirit. POCs aren't an AI thing for me — they're a temperament.
  • Advisory — scaling POCs to production, viability-of-concept reviews, team & hiring plans, vendor / model selection, eval-framework design, AI roadmaps for execs without a CTO yet. Right-sized for a single engagement or a standing monthly retainer.

Currently live: 18+ Cloud Run microservices · 95%+ classification accuracy at 100K docs/day · 49-workflow self-evolving lead-intel platform · 50+ appraisers on the Appraisal Dream waitlist.

For heads of AI, product, data, or engineering at insurers, banks, valuation firms, RIAs, and F500 business units. For founders with a POC that needs production hardening. For execs deciding whether to fund the AI bet — get a builder's read first.

Lane C

Board, advisory, and the rare full-time seat

  • Board / advisory
  • Product design
  • AI ethics
  • Neuroscience
  • Philanthropy

Past board · faculty · panels

MIMA board (2010) · Evanta CIO Summit panel · AIGA Experimental Design speaker · faculty at Miami Ad School, Brainco, CVA. Twenty-five-year operator network.

Board / advisory: open. Full-time: only for the right brief.

The fintech work I'm doing right now is contract — I'm in it because I saw a solution for a shitty workflow in appraisals (which I do). I don't want a full-time job in fintech.

For full-time and board positions, I'd much prefer the work relate to product design, AI ethics, neuroscience, or philanthropy in general. To get me to set aside current work and focus, it would have to be a very juicy role — Apple, Google, or a startup doing something very cool.

Past board service: MIMA (2010). Hosted mentor for AdFed and MIMA programs. Taught at Miami Ad School, Brainco, and CVA. Speaker at MCAD, AIGA (Experimental Design), MinneDemo, and the Evanta CIO Summit. The network goes back twenty-five years.

Board and advisory: open across product design, AI ethics, neuroscience, and philanthropy. Full-time: only for the right brief — Apple, Google, or a startup doing something genuinely cool.

02

What I'm doing right now

Three concurrent engagements. All public. All shipping.

  1. Active engagement

    2026-01 → present · Full-time

    CAIO · Appraisal Dream

    PropTech / AI · Charlotte / Dallas / Minneapolis · my primary seat

    Built the AI SaaS platform end to end — 18+ Python Cloud Run microservices, Pub/Sub-driven pipeline, Gemini integration with 60%+ cost reduction via caching, Next.js 15 SSR frontend on Firebase App Hosting, court-ready hash-chained evidence timeline, USPAP-aligned reporting. Zero to beta with 50+ appraisers on the waitlist. The platform's appraisers produce the reports that back equipment loans at virtually every major U.S. bank.

  2. Active engagement

    2024-11 → present · Fractional

    Fractional CTO · Quartz Importers MN

    B2B quartz surfaces · MN-based · agentic lead intel

    Sole architect of a 49-workflow N8N agent platform with self-evolving query engine, Neo4j knowledge graph, Gemini-2.0 universal extractor, multi-city permit harvesting, full RBAC, BigQuery analytics. Vendor selection top to bottom.

  3. Active engagement

    2025-12 → present · Fractional

    Fractional CTO · U.S. Asset Appraisals

    USPAP-certified equipment valuation · 35+ states

    Leading martech modernization and AI rollout for a 4-appraiser firm operating across 35+ states. Roadmap, vendor strategy, AI capability integration.

  4. credentialed

    Certified equipment appraiser

    CMEA-track · domain operator, not just a tech operator

    I do the work my software helps with. I sit on both sides of the table — the appraiser writing the report and the engineer building the system that makes it defensible.

03

The track record, briefly

25 years. The arc, not the resume.

R&D tech → Design and UX lead → AI architect. Leadership and team-building threaded into every gig along the way. Started as a builder.

  1. 2026 → now

    Appraisal Dream — CAIO

    AI-enhanced SaaS & Agentic MCP tools.

  2. 2024 → 2025

    AssetTrax / Dataref — VP of AI

    Lead architect of scalable computer-vision systems and industrial RAGs — edge OCR pipelines, document classification at scale, hash-chained court-ready evidence trails, prototype→production delivery.

  3. 2023 → 2024

    Asset Verify — Founder & lead AI engineer

    Created a new market category around defensible asset identification. App Store launch Q1 2024.

  4. 2022 → 2023

    Principal Financial — UX Lead, Senior Leadership

    Stealth product (later launched as Elevate by Principal). Pioneered AI-augmented persona & research synthesis when staffing was thin.

  5. 2022

    GE Digital — Sr. UX Researcher / Designer

    Broke an 8-year innovation stalemate. First team to actually ship technical change after years of failed planning.

  6. 2020

    Liquidation Specialists — Founder & Product Owner

    Planned early-exit asset-appraisal startup. Reached profitability in 4 months against an 18-month target; sold and rebranded inside six.

  7. 2019 → 2020

    U.S. Bank — UX Manager, Omnichannel

    Financial services, in-house. Multi-channel design system across product surfaces.

  8. 2018

    BMW Technology Corp — UX, eMobility

    Cooper School of Design service-design training cohort. Led the practical transposition for the BMW UX org afterward.

  9. 2017

    Thomson Reuters — UX Designer, Artificial Intelligence

    Early UX-for-AI work in legal & information services — before AI/UX was a defined discipline.

  10. 2013 → 2016

    CAKE Service Design & UX — Principal / Consultant

    White-label service design and UX for Target, Honeywell, Sherwin-Williams, Thomson Reuters, Polaris, Ecolab, Marvin Windows, Fairview, Woodford Reserve, Herradura. The "layers (work ethic) + frosting (ideas)" framing comes from here.

  11. 2013 → 2014

    Go East → Thread Connected Content — Executive Creative Director

    Brought in to flip a 50-person traditional print/agency shop (3M and others) into a digital-first social & micro-media studio. Rebranded Go East as Thread Connected Content; recruited award-winning talent; rebuilt the production pipeline. Thread was later acquired and now operates as "Thread, a division of Kick."

  12. 2011 → 2013

    Luci Visual Curation — Co-founder

    SaaS pilots with Target and Medtronic. Presented at MinneDemo.

  13. 2006 → 2013

    Catalyst Studios — Partner / Director of UX

    Built MN's first human-centered design boutique. 1 → 20+ people. Sold to Initio3i (2012). Alumni now at Google, Adobe, IBM.

  14. 2005 → 2006

    Carmichael Lynch — Sr. Creative Technologist

    Award-winning sites and applications for Porsche, American Airlines, Gibson Guitars, Harley-Davidson, American Standard, Jack Link's. Bridged creative and engineering teams across a powerhouse agency.

  15. 2001 → 2004

    Bluejay Interactive — Freelance contract developer

    Independent contractor across the Minneapolis interactive scene: Fallon, Space150, Atomic Playpen, Campbell Mithun, Treefort, Ham in the Fridge. One of only a handful of devs in town with advanced Flash skills at the time — set the rate, not the inverse.

  16. 2001 → ~2008 · side venture

    Misplaced Music Radio — Co-founder (with Sam Keenan)

    Built an online radio station from scratch — distribution server, playlist software, all hand-coded before there were stacks for any of it. Grew to 80,000 monthly listeners with a footprint reaching from the Twin Cities to Japan and New York. Pre-iPhone live remote broadcasts from venues like the Turf Club via a Windows phone streaming over Sprint data to our own server. Eventually retired the home-grown stack for purpose-built Windows-XP curation software.

  17. 2000 → 2001

    Olson — Interactive Developer

    Launched Olson's digital offering (UV Vodka, Phillips, Old Dutch). Won at The One Show. Olson sold for $294M in 2014.

04

The R&D thesis

The through-line, if you only have 30 seconds.

Most of my career has been bringing new teams, new systems, and new ideas to life — the messy first stretch where the org doesn't know what it wants yet and the tech doesn't exist yet.

  • I treat every project like it's my own money. No wild goose chases on someone else's dime.
  • I'll speak truth to power about what's working, what isn't, and when to kill it.
  • I won't let three people do what two can do.
  • When the project ends — even badly — I make sure the wrong person doesn't catch the blame.
i.

I read businesses as systems of flows.

Where labor, capital, and information enter; where margin leaks; which nodes are automatable. That lens is the through-line for the AI work — find the workflow node where an agent changes the unit economics, then build it.

ii.

Layers and frosting — 80/20.

Work ethic is the layers. Ideas are the frosting. Both, in that order. I won't let three people do what two can do, and I won't run a wild goose chase on someone else's dime.

iii.

I match people, not commodity skills.

Teams I've built dovetail by backstory and temperament — who'll sand whose edges, who'll surface the quiet member's idea, who'll tell the truth about a project that's dying. That's the actual moat.

iv.

I come by it honestly.

Descendant of clockmakers on both sides of the family. Tolerance and system health are in the blood — the instinct to chase a millisecond drift through an event-driven pipeline, to ask why the gear binds at the edges, to calibrate before shipping. That pattern was in the house a few generations before me. Engineer was the predictable outcome.

05

Bona fides

Logos and laurels, since you'll ask anyway.

Medical device & healthcare UX / research

  • Medtronic — service design & UX research, F500 medical device
  • Fairview Health Services — service design & UX, MN integrated health system
  • University of Minnesota — research-side UX engagements
  • 3M — agency-side UX work spanning consumer & health-care divisions
  • Honeywell — UX research & service design across industrial / safety lines

Financial services depth

  • U.S. Bank — UX Manager, Omnichannel (in-house)
  • Principal Financial — UX & Product Design Leadership (in-house, senior)
  • Appraisal Dream — CAIO, platform reach across U.S. banking
  • U.S. Asset Appraisals — Fractional CTO, valuation tech
  • Certified equipment appraiser (CMEA-track)

Awards & recognition

  • The One Show — Phillips UV
  • Effie Award — I Love My Cub
  • Webby Award — OPI Nails
  • SIGGRAPH recognition — Grainbelt Premium
  • Young Guns Award (2006) — IFC Porsche Animation
  • Ad Fed Awards (multiple)

Speaking, teaching & mentoring

  • Miami Ad School — instructor
  • Brainco — instructor
  • CVA (College of Visual Arts) — instructor
  • MCAD (Minneapolis College of Art & Design) — speaker
  • AIGA — speaker, "Experimental Design"
  • Evanta CIO Summit — panel
  • MinneDemo — Luci presentation
  • AdFed — hosted mentor
  • MIMA — hosted mentor · board (2010)

$4M+ personally invested in Minneapolis charities, nonprofits, and arts groups. Founding sponsor of regional gaming conventions.

06

Voices

Quoted verbatim from people who've worked with me.

  1. At BMW, Jared was the design lead on the e-mobility project and brought in a fresh perspective, new service design tools and had a quick impact on, not only the design, but also on the ways of working of the entire organization, including the stakeholders. One of Jared's key super powers is that he can identify the problem at hand very quickly when it might not be that obvious to others. He is always ready to help out anyone else in the organization. Great leader and an asset to any company.
    Pawel BakAssociate Director UX, AI Experience Strategy
  2. Jared is not a traditional director who pulls the strings to make things dance. Instead, he is an enabler and coach who pushes the team to achieve a common goal. Jared augments his management style with the unique ability to detect problems, then uncover tools and talent to solve them often long before anyone else on the team realizes the problem exists. I've yet to meet another person who can assess talent the way Jared can.
    Bryce HowitsonProduct / UX Design leader
  3. Here's the thing about Jared, he's brilliant. People claim to be either left brained or right brained. Jared is a hybrid of both. He is a creative thinker and technical wizard. He combines his creative and technical skills for the purpose of solving his client's business problems. His goal is to help his clients, and he succeeds.
    Mike MuggliSitecore Consultant
  4. Jared is a strategic thinker who is excellent at using technology to provide creative solutions to business issues. He works to obtain in-depth knowledge of the client's business needs and pushes solutions beyond what the client asks for.
    Beth MurphySr. Director, Target Creative
  5. Most peoples' neurons, after years of nudging and shifting, start aligning towards the usual. Jared's neurons, however, are still shifting, still moving, still forming unique combinations of the observable to view the world in a new way.
    Phong TranProduct UX Designer
  6. His ability to see not only the "big picture," but future implications of plans and decisions really make him unique. His technical expertise is stellar, but he also understands it's crucial how users interact with technology.
    Kristen FindleyOperating Architect / Chief of Staff
  7. Jared and I worked on several large client engagements together. He was an exceptional thought leader and added an extraordinary amount of value to the team. His knowledge and grasp of UX is second to none.
    Michael KraabelVP, Head of Digital Experience
  8. Jared is that rare find. In addition to his knowledge and skills, Jared is a supportive and respectful manager who cultivates opportunities for his team to learn and grow in their careers. Jared's up-to-the-minute expertise in interactive and social media keeps clients on the leading edge.
    Christina JacksonCopywriter and Editor
  9. Jared has more knowledge than an encyclopedia. He's filled with great ideas, makes collaboration wicked fun and — most importantly — helps everyone produce groundbreaking work clients and creatives take pride in.
    Erin MatsonPresident & CEO, Reproaction
  10. Jared has a passion and vision that is infectious and inspiring. As a leader, he gives his whole self to the team and in turn, inspires a level of loyalty most cannot. He has mastered the art of the pitch not by learning sales or theatrics but through a deep belief in himself and his team and a strong vision for the future. You don't often meet a Jared Lukes.
    Natalie DoudArtist, Synaptic Art
  11. Jared leads the way in the digital age. His ideas and passion for innovation is inspiring to witness first hand. Jared was an important part to my development as a social media strategist.
    Andy Dunbar, MBADirector of New Product Innovation
  12. Jared and his team impressed us when we hired them to create an internal interactive game. Not only was creative turnaround quick, but from beginning to end the creative work we saw was really clever, engaging and on strategy. The final game received nothing but positive feedback and praise.
    Brent BowmanGrowth Strategist
  13. Jared is great at building a strategy from the ground up and then staying close to the details throughout the process to ensure quality and consistency from conceptual design, to production, to deployment. He is a fast study and an endless generator of cool ideas.
    John MillerFractional CFO
  14. Deeply interested in solving a problem not just filling an order. Jared is honest, smart and creative. His work in two words: Over Deliver.
    Gary KoellingDigital Product Development & Marketing
  15. Jared is a strong, strategic partner from start to finish. He seeks excellence at every step, pushes for innovation, and is an excellent communicator.
    Peggy MunnagleStrategic Consultancy Leader
  16. Jared was an excellent person to work for. He is good with both the design and development side of projects, and is able to keep the work flow of a project going smoothly from start to finish. I have never been on a project that was so clearly thought out and designed.
    Josh CloseSoftware Development Consultant
  17. Jared has been an excellent partner. He collaborated with a variety of individuals, collected feedback on their needs and wants and synthesized that into a well-developed web application. His creativity and ability to look at the big picture, yet still develop a granular solution is terrific.
    Jason DavisAssociate Director / Senior Manager
  18. Jared is smart — really smart — and knows more about the interactive process than anyone I've ever met. He thinks strategically, questions everything and lands on unexpected solutions.
    Shannon PettiniDesigner / Illustrator
  19. His work and work ethic are second to none. A truly genuine person in addition to being one of the best visually creative talents I have ever seen.
    Dan WadeSenior DevOps Engineer, VersiTech
  20. Jared is an extremely dedicated person with an almost microscopic attention to detail. He is exceedingly creative and a very pleasant and professional colleague.
    Luke HarperRe-Recording Mixer, Dialogue Editor
  21. If I were going to hire Jared, I would be hiring his mind more than any particular capability. He is an endless fount of ideas — good ones. Put him in front of a problem and he will find a great solution.
    Jesse GavinFront End Director, Screenfeed
  22. Jared was great to work with — insightful, creative and dependable.
    Mark LoftusAV-iQ
  23. Jared did a great job for me. His creativity and can-do attitude are amazing.
    Jackie OskingSr. Producer, Broadcast & Digital Video
  24. Jared is really good, trust me.
    Eric SandSite Reliability Engineer, Thomson Reuters

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07

Let's talk

No form. No funnel. Pick whichever channel is easiest.

Based in Minneapolis. Remote-fluent for 12+ years. Frequent secondary bases in Antigua, Guatemala and Isla Mujeres, Mexico. Travel: ~25%.

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