A digital consultant living in Minneapolis

Service Design Training

I teach service design to work groups of all kinds. Designers, agile teams, recruiters and more.

Armed with heuristics and research from Google Sprints, Coopers Design Blueprint Training, Behavioral Economics, Vijay Kumar’s 101 Design Methods, The Service Design Playbook out of British Columbia, and most books published on the matter I also leverage 20 years of diverse industry vertical experience into my training.

Why have your teams learn Service Design?

  1. To save money and increase customer experience long term

  2. Buy less problem solving from external entities

  3. Work with less bias and assumption

  4. Quickly find low cost / high value changes your team CAN make

  5. Increase user empathy and team collaboration

Who should learn Service Design?

  • Anyone with customers

  • Product Owners, Designers, User Experience, Information Architects

  • Agile teams, Scrum Masters, Developers, Product Owners

  • Customer Service, Account Reps, Agents, Managers, Recruiters

  • Corporate teams (Marketing, Product, Customer Service)

  • Healthcare teams (patient experience)

What do you get out of it?

  1. Quick prioritized solutions and/or validations for your team to execute on

  2. Increased team confidence in solving their own problems

  3. Your team learns a universal process aimed at streamlined ideation and improved team collaboration

  4. Increased user empathy and more granular awareness of customer needs

  5. How to vet and remove assumptions and biases from your work

  6. Decreased spending on identifying innovative opportunity and solving for pain points

What sets my training apart from other trainers, books or free online tools?
The #1 thing that sets my training apart is in the translation from the methodologies into your own daily work needs. For example: I don’t make teams solve for the Airline industry (unless they are actually one of my airline clients). The chances are good I have personally worked in the industry your team does. This means as we learn the processes, I am there to guide on the subtle nuances that each scope and industry tend to have. When people get stuck applying service design to their work I walk them through how to get there.

Most teams that are taught service design through generic examples (such as air travel) end up less than confidant to directly apply what they learned to their own work. As an educator and mentor, I work hard to ensure teams leave my sessions confident to skillfully apply AND innovate on what they’ve learned.

How long does it take?
Although I have refined service design methods down to mere hours for several of my corporate clients, teaching it and making sure your team is grasping and understanding the process usually takes a full day or two. I break my services down into 3 packages:

FULL DAY Service Design (101) Training
$1,200 + $200/person *plus travel

  • Intro to service design

  • Break

  • Markets, Trends, Sources

  • Outcomes, Case Studies

  • Team Exercise (biases)

  • Preparing the Session

  • Scoping the Journey

  • Break

  • Service Design Session in 4 phases


HALF DAY Service Design Session
600 + $100/person *plus travel

  • Preparing the session

  • Scoping the journey

  • Break

  • Service design session in 4 phases

(less of a training, more of a facilitation) Prerequisite, Service Design 101


TWO DAY Immersive Corporate Service Design Training (ask for quote)

  • Tailored to your team and industry

    • E.g. agile teams, dev teams, UX teams, diverse teams

    • Your teams will work on actual customer journeys derived during the session or prepared by your organizations leaders

    • A larger set of heuristics will be used and taught, as I have found certain industries benefit by adding and changing a few of the practices